Trek C3 Project Summer Video Series ft. Brandon Semenuk

If handed lemons, you make lemonade. If Mother Nature hands you the driest, dustiest summer in a century, you put on an all-time smoke show. Though Brett Rheeder’s home in the Okanagan region in western British Columbia is experiencing one of its driest summers ever, the thin layer of dust kicked up by Brett's charging down the trail reminds us all that Mother Nature really does provide the best special effects. See more: http://ow.ly/sMk430eB6PA

Beneath the staggering peaks and glacial formations of British Columbia’s most rugged mountains, rustic trails and massive granite slabs are revealed as the snow melts for a few short months each year. Casey Brown journeyed deep into this wilderness for the latest installment of the C3 Summer Series, exploring new paths and soaking in the view beyond the shadows on one truly epic trail ride. See more: http://ow.ly/EDjV30fH3Sp

Découvrez avec Rachel Atherton comment elle a pu réaliser la saison parfaite en 2016 ! In her first year with Trek Factory Racing Downhill, Rachel Atherton accomplished the unimaginable. She won every UCI World Cup event and the World Championships, achieving the first-ever perfect season in the history of World Cup mountain biking.

Trek C3 Project partnered with JBL and the industry’s leading cinematographers to create a series of films that highlight each C3 Project rider’s dream session. We put no limits on the project, and the result is something extraordinary: the kind of riding that touches the very essence of imagination, individualism, and creativity. This video is the second installment of the series, featuring rider Cam McCaul. See more:

On a track that seemed to have the thumbs up from every pro racing here this weekend, the DH World Cup finals in Vallnord, Andorra delivered up a modern classic. A slight rain drizzle punctuated the afternoon's racing, but the course rode perfectly and didn't dampen the spirits of the watching crowd or the riders. Myriam Nicole had more than just the pressure of the race on her shoulders when she left the start hut. With the global headquarters of her bike sponsor, Commencal, just yards fr...

You know the drill. Just a raw 100 seconds of pure haulin' ass. No music, no effects, only the sights and sounds of mountain biking at it's finest...and of course a few NBDs from Semenuk himself.

Installing tubeless tires is easy. Just remember the most important part...ze pump. Limited edition five panel hats available now: http://www.ifht.tv/store Follow us: Instagram: http://instagram.com/ifhtfilms Facebook: http://facebook.com/ifhtfilms Matt: http://instagram.com/mattdennisontv Jason: http://instagram.com/itsjasonlucasifht Check out our comedy sketches on our other channel: http://youtube.com/ifht IFHT CAMERA CREW @mattdennisontv @itsjasonlucas @kazyamamura...

►Watch the full replay of UCI Lourdes on Red Bull TV: http://win.gs/UCILourdes2017 The UCI Mountain Bike World Cup kicked off in style at the iconic French track, where the worlds best downhillers took to the trail in new jerseys, new bikes (29ers too...woah!) and a new fire to stand atop podiums world wide. Sit back and enjoy the raw sights and sounds of the finals in Lourdes, and be sure to catch the full race highlight on Red Bull TV! Men’s results 1. Alexandre Fayolle 2m52.758s 2....