Les secrets du marketing dans l'industrie du cycle

► Catch the best action from Red Bull Hardline 2017 and watch the replay on Red Bull TV: http://win.gs/RedBullHardlineReplay Red Bull Hardline 2017 was harder than ever before, with sketchy conditions transforming the track throughout the entire weekend – so much so that the decision was taken to move the race start lower down. Watch as Riders were caught out by the slippery, steep rocks and the big gaps. _ Experience the world of Red Bull like you have never seen it before. With the...

As Loïc Bruni and the rest of the UCI downhill racers approach the end of the 2017 season, take a look back on the most memorable moments, heaviest crashes, thrilling victories and crushing defeats of the year.  The world of UCI downhill mountain bike racing is competitive, dangerous, and — above all — fast. Go inside the UCI season with rising star Loïc Bruni and get the story behind the top teams, riders, and races on the World Cup circuit.

► Watch the Full Replay here: http://win.gs/2ySn8dc Zink was the fourth man down the course, leading the contest for much of the first runs before Sorge went down. Zink's run saw him pull off an incredible steep line from the start to finish that had the crowd gasping at two incredible back flips off flat step-downs. Zink had also stomped his second run and looked to be challenging Sorge's first place but crashed doing a front flip on the last jump as he looked to eke out a few more points t...

Beneath the staggering peaks and glacial formations of British Columbia’s most rugged mountains, rustic trails and massive granite slabs are revealed as the snow melts for a few short months each year. Casey Brown journeyed deep into this wilderness for the latest installment of the C3 Summer Series, exploring new paths and soaking in the view beyond the shadows on one truly epic trail ride. See more: http://ow.ly/EDjV30fH3Sp

What does it take to make the sound of speed? The latest clip in our popular series sees Eddie Masters and Dave McMillan try their hands as Foley Artists.  Raw mountain bike videos are rightfully all the rage these days. The unadulterated action is complemented by some glorious sounds of soft rubber tearing through the earth and unfettered by any kind of soundtrack. Those aurally exquisite sound effects aren't captured easily, so we decided to give you an exclusive insight into the 'sou...

Hidden amongst the glaciers high in the arctic circle are mountain bike lines too incredible to ignore. Harsh temperatures, volatile weather, and 9-month winters have left the area void of human life. Each summer, this frozen landscape flourishes under endless daylight, revealing a spectacular ecosystem. Join Darren Berrecloth, Carson Storch, Cam Zink and Tom Van Steenbergen as they embark on an expedition to the top of the world to explore this terra incognita. In doing so, they discover a...

►Watch the full Red Bull Rampage replay here: http://win.gs/2ySn8dc Ethan Nell shows tons of speed and fluidity in his 3rd place run at 2017 Red Bull Rampage. Even when he landed his flat spin backflip deep he kept both of his feet on the pedals. _ Experience the world of Red Bull like you have never seen it before. With the best action sports clips on the web and original series, prepare for your "stoke factor" to be at an all time high. Watch Red Bull TV: http://win.gs/WatchRBTV...

Edit : Chris Ricci / Influx Production Music DL Incognito Sponsored by Whistler Bike Park and Race Face Rider @remymetailler